5.3 - Ethical Targeting
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
Define ethical targeting in digital marketing.
💡 Hint: Think about how marketers should treat consumer data.
What is one example of a dark pattern?
💡 Hint: Consider user interface designs.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is ethical targeting?
💡 Hint: Think about the approach taken towards consumer data.
True or False: Dark patterns are ethical marketing strategies.
💡 Hint: Consider how the user feels about their choices.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Design a brief marketing plan that incorporates ethical targeting principles for a new online service that collects user data.
💡 Hint: Consider how transparency and user education can improve your strategy.
Discuss the implications ethical targeting might have on brand reputation when compared to traditional marketing practices.
💡 Hint: Think about consumer perception of brands based on their data practices.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.