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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
Define ethical targeting in digital marketing.
💡 Hint: Think about how marketers should treat consumer data.
Question 2
Easy
What is one example of a dark pattern?
💡 Hint: Consider user interface designs.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is ethical targeting?
- A. Using any data available
- B. Respecting consumer privacy
- C. Making misleading advertisements
💡 Hint: Think about the approach taken towards consumer data.
Question 2
True or False: Dark patterns are ethical marketing strategies.
- True
- False
💡 Hint: Consider how the user feels about their choices.
Solve 2 more questions and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Design a brief marketing plan that incorporates ethical targeting principles for a new online service that collects user data.
💡 Hint: Consider how transparency and user education can improve your strategy.
Question 2
Discuss the implications ethical targeting might have on brand reputation when compared to traditional marketing practices.
💡 Hint: Think about consumer perception of brands based on their data practices.
Challenge and get performance evaluation