1 - Influencer Marketing Deep Dive
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is a nano-influencer?
💡 Hint: Think about small follower counts.
Which platform is most commonly associated with influencer marketing?
💡 Hint: Consider the social media platform known for visuals.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the follower range for macro-influencers?
💡 Hint: Think about the influencer tiers we discussed.
True or False: Nano-influencers have a lower engagement rate than mega influencers.
💡 Hint: Consider who has closer relationships with their audience.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
Given the engagement rate of a nano-influencer is significantly higher than a macro influencer, what strategies can brands use when partnering with them for campaigns aimed at niche markets?
💡 Hint: Consider how personal connections can enhance marketing effectiveness.
Evaluate the trade-offs a company should consider when choosing a mega influencer versus a micro-influencer for their marketing campaign.
💡 Hint: Think about the balance between reach and authenticity.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.