1.2 - Platforms
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is a nano-influencer?
💡 Hint: Think about the smaller follower count.
Name one platform suitable for influencer marketing.
💡 Hint: These are popular social media platforms.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What follower count characterizes nano-influencers?
💡 Hint: Think of the smallest influencer category.
True or False: Macro-influencers are best for niche marketing.
💡 Hint: Consider the focus of the audience.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Design a campaign strategy using a combination of influencer tiers and platforms for launching a new skincare product aimed at young adults.
💡 Hint: Integrate at least two types of influencers and one or two platforms.
Compare the effectiveness of a celebrity endorsement versus a micro-influencer campaign in a specific product market.
💡 Hint: Remember that context matters in execution.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.