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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does A/B testing involve?
💡 Hint: Think about the letters A and B.
Question 2
Easy
List one metric used in A/B testing.
💡 Hint: What shows how many people clicked on your ad?
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is A/B testing used for?
- To determine the best ad performance
- To lower costs
- To hire new employees
💡 Hint: Think about how ads are tested.
Question 2
True or False: Higher bounce rates always indicate poor ad performance.
- True
- False
💡 Hint: Consider what visitors do after clicking an ad.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You are managing a digital ad campaign that has been running for three months. The click-through rate has dropped significantly. Describe your strategy to refresh the campaign and involve A/B testing.
💡 Hint: Consider what you might change in the ads.
Question 2
A/B test results show a red button on a landing page outperformed a green one. Discuss how you would present this finding to your team and your next steps.
💡 Hint: What data supports your conclusion?
Challenge and get performance evaluation