3.4 - A/B Testing & Ad Optimization
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Practice Questions
Test your understanding with targeted questions
What does A/B testing involve?
💡 Hint: Think about the letters A and B.
List one metric used in A/B testing.
💡 Hint: What shows how many people clicked on your ad?
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is A/B testing used for?
💡 Hint: Think about how ads are tested.
True or False: Higher bounce rates always indicate poor ad performance.
💡 Hint: Consider what visitors do after clicking an ad.
1 more question available
Challenge Problems
Push your limits with advanced challenges
You are managing a digital ad campaign that has been running for three months. The click-through rate has dropped significantly. Describe your strategy to refresh the campaign and involve A/B testing.
💡 Hint: Consider what you might change in the ads.
A/B test results show a red button on a landing page outperformed a green one. Discuss how you would present this finding to your team and your next steps.
💡 Hint: What data supports your conclusion?
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Reference links
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