3.4.3 - Analyze metrics
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Practice Questions
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What is the formula to calculate CTR?
💡 Hint: Think of it as a percentage of views that resulted in clicks.
What does a high bounce rate indicate?
💡 Hint: Consider why a user might leave without exploring more.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is a definition of Click-Through Rate (CTR)?
💡 Hint: Think about how engagement is measured.
True or False: High bounce rates always indicate a problem with the landing page.
💡 Hint: Consider multiple user behaviors.
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Challenge Problems
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Your ad campaign is running with a 1.2% CTR and a 4.5% conversion rate. Your target is a 2% CTR with at least a 5% conversion rate. What steps would you take to optimize?
💡 Hint: Consider different aspects of the campaign that could be adjusted.
You find that an ad has a high CTR but a low conversion rate. Discuss potential reasons for this discrepancy and how you would address them.
💡 Hint: Think about what users experience after clicking the ad.
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