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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What is the formula to calculate CTR?
💡 Hint: Think of it as a percentage of views that resulted in clicks.
Question 2
Easy
What does a high bounce rate indicate?
💡 Hint: Consider why a user might leave without exploring more.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is a definition of Click-Through Rate (CTR)?
- A measure of total impressions.
- The number of clicks on ads divided by total impressions.
- A measure of conversion rates.
💡 Hint: Think about how engagement is measured.
Question 2
True or False: High bounce rates always indicate a problem with the landing page.
- True
- False
💡 Hint: Consider multiple user behaviors.
Solve and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Your ad campaign is running with a 1.2% CTR and a 4.5% conversion rate. Your target is a 2% CTR with at least a 5% conversion rate. What steps would you take to optimize?
💡 Hint: Consider different aspects of the campaign that could be adjusted.
Question 2
You find that an ad has a high CTR but a low conversion rate. Discuss potential reasons for this discrepancy and how you would address them.
💡 Hint: Think about what users experience after clicking the ad.
Challenge and get performance evaluation