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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
Name one attribution model.
💡 Hint: Think about how conversions can be traced back to their origin.
Question 2
Easy
What does UTM stand for?
💡 Hint: It’s all about tracking in analytics.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does the first-click attribution model prioritize?
- Final click
- Initial interest
- Equal weight
💡 Hint: Think about which interaction comes first in the customer journey.
Question 2
True or False: Last-click attribution is the only model used in performance marketing.
- True
- False
💡 Hint: Recall the various models we discussed today.
Solve and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You’re running a campaign with both email and social media ads. Your email has low engagement but high conversion, while social media shows high traffic with lower conversion. Which attribution model would you choose for analysis, and what would it reveal?
💡 Hint: Think about user behavior and how influence plays a role.
Question 2
Analyze how implementing Google Tag Manager and UTM parameters could change the performance insights for a retail site running multiple campaigns.
💡 Hint: Consider the efficiency and granularity of insights.
Challenge and get performance evaluation