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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
Define behavioral targeting.
💡 Hint: Think about how ads are tailored to your interests.
Question 2
Easy
What does contextual targeting focus on?
💡 Hint: Consider what’s shown on the page you are reading.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does behavioral targeting rely on?
- User demographics
- Past user behavior
- Random selection
💡 Hint: Think about the kind of data that would suggest what a user might want.
Question 2
Contextual targeting is based on:
- True
- False
💡 Hint: Consider where your ad shows up when reading something specific.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Design a campaign that uses both behavioral and contextual targeting for an online fitness class subscription service. What data would you need, and how would you implement it?
💡 Hint: Think about where you would find potential customers looking for fitness solutions.
Question 2
You are a marketer tasked with increasing engagement through behavioral targeting. What considerations around user privacy should you address in your strategy?
💡 Hint: No hint provided
Challenge and get performance evaluation