3.2.3 - Behavioral and contextual targeting
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Practice Questions
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Define behavioral targeting.
💡 Hint: Think about how ads are tailored to your interests.
What does contextual targeting focus on?
💡 Hint: Consider what’s shown on the page you are reading.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does behavioral targeting rely on?
💡 Hint: Think about the kind of data that would suggest what a user might want.
Contextual targeting is based on:
💡 Hint: Consider where your ad shows up when reading something specific.
1 more question available
Challenge Problems
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Design a campaign that uses both behavioral and contextual targeting for an online fitness class subscription service. What data would you need, and how would you implement it?
💡 Hint: Think about where you would find potential customers looking for fitness solutions.
You are a marketer tasked with increasing engagement through behavioral targeting. What considerations around user privacy should you address in your strategy?
💡 Hint: No hint provided
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