3.4.4 - Creative fatigue monitoring and refresh scheduling
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Practice Questions
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What is creative fatigue?
💡 Hint: Consider what happens when you see the same ad multiple times.
List one key indicator of creative fatigue.
💡 Hint: Think about metrics that can change based on audience interest.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is creative fatigue?
💡 Hint: Remember the definition we discussed.
True or False: A/B testing is a method to compare two versions of an ad.
💡 Hint: What does the A/B in A/B testing stand for?
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Challenge Problems
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You are managing a PPC campaign with declining click-through rates. Design an action plan that includes signs of creative fatigue and a refresh schedule.
💡 Hint: Remember to incorporate regular checks into your strategy.
Given a scenario where ad performance shows constant fatigue, suggest three new creative strategies to re-engage the audience.
💡 Hint: Think outside the box, what could make your ads stand out again?
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