3.2 - Learning Objectives
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Practice Questions
Test your understanding with targeted questions
What does ROI stand for?
💡 Hint: Look at the performance measure related to marketing spend.
What is a Cost-per-Click (CPC) bid?
💡 Hint: Think about the action taken by users.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does ROI measure in marketing?
💡 Hint: It's all about measuring what you earn compared to what you spend.
True or False: CPC is the best bidding strategy for driving brand awareness.
💡 Hint: Consider what each acquisition style aims to achieve.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Create a detailed campaign strategy for a new online store. Outline your targeting methods, ad creative types, and how you'd measure ROI through attribution.
💡 Hint: Think about the audience's journey and how each ad will fit within that framework.
Evaluate the effectiveness of a well-known brand's recent advertising campaign. What metrics would you use to assess its performance? How would you apply the lessons learned to your campaigns?
💡 Hint: Consider the lessons from what worked and what failed in the campaign.
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Reference links
Supplementary resources to enhance your learning experience.