Practice Learning Objectives - 3.2 | Performance Marketing & Paid Ads Optimization | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does ROI stand for?

πŸ’‘ Hint: Look at the performance measure related to marketing spend.

Question 2

Easy

What is a Cost-per-Click (CPC) bid?

πŸ’‘ Hint: Think about the action taken by users.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does ROI measure in marketing?

  • Cost of ad spend
  • Profitability of campaigns
  • Audience engagement

πŸ’‘ Hint: It's all about measuring what you earn compared to what you spend.

Question 2

True or False: CPC is the best bidding strategy for driving brand awareness.

  • True
  • False

πŸ’‘ Hint: Consider what each acquisition style aims to achieve.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a detailed campaign strategy for a new online store. Outline your targeting methods, ad creative types, and how you'd measure ROI through attribution.

πŸ’‘ Hint: Think about the audience's journey and how each ad will fit within that framework.

Question 2

Evaluate the effectiveness of a well-known brand's recent advertising campaign. What metrics would you use to assess its performance? How would you apply the lessons learned to your campaigns?

πŸ’‘ Hint: Consider the lessons from what worked and what failed in the campaign.

Challenge and get performance evaluation