Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.
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Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does B2B stand for?
💡 Hint: Think about what kinds of businesses work with each other.
Question 2
Easy
Name one type of LinkedIn ad format.
💡 Hint: Think about posts you see in your feed on LinkedIn.
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is a benefit of LinkedIn Ads for B2B marketing?
💡 Hint: Think about who LinkedIn is designed for.
Question 2
Sponsored Content is found in the LinkedIn feed.
💡 Hint: Visualize your LinkedIn feed; what type of content can you see?
Solve 1 more question and get performance evaluation
Push your limits with challenges.
Question 1
Create a comprehensive plan for a LinkedIn Ads campaign targeting senior managers in the finance industry. What considerations would you make in terms of targeting, ad format, and content?
💡 Hint: Consider the topics that finance managers are interested in and how to reach them effectively.
Question 2
Evaluate the effectiveness of LinkedIn Ads versus other digital ad platforms for a B2B software launch. What factors would you consider?
💡 Hint: Think about where professionals gather online and how that can affect your marketing strategy.
Challenge and get performance evaluation