Professional Courses
Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.
Categories
Interactive Games
Fun, engaging games to boost memory, math fluency, typing speed, and English skills—perfect for learners of all ages.
Typing
Memory
Math
English Adventures
Knowledge
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
Define a lookalike audience.
💡 Hint: Think about the characteristics shared with converters.
Question 2
Easy
What types of data can be used to create lookalike audiences?
💡 Hint: Consider where your previous customers' information comes from.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is a lookalike audience?
- A group of similar converters
- An audience based on behavioral data
- A target group resembling existing customers
💡 Hint: Think about why marketers want to target these groups.
Question 2
True or False: Lookalike audiences increase the cost per acquisition.
- True
- False
💡 Hint: Consider whether these audiences save money or not.
Solve 2 more questions and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You have a list of customers who purchased a common product. Design a strategy on how to create a lookalike audience using that data and explain the steps involved.
💡 Hint: Think about how you'd use the existing data to find new, similar customers.
Question 2
Discuss the ethical implications of using customer data to create lookalike audiences. What should marketers consider to maintain ethical standards?
💡 Hint: Consider the principles of data ethics in marketing.
Challenge and get performance evaluation