3.2.2 - Lookalike audiences based on converters
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Practice Questions
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Define a lookalike audience.
💡 Hint: Think about the characteristics shared with converters.
What types of data can be used to create lookalike audiences?
💡 Hint: Consider where your previous customers' information comes from.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is a lookalike audience?
💡 Hint: Think about why marketers want to target these groups.
True or False: Lookalike audiences increase the cost per acquisition.
💡 Hint: Consider whether these audiences save money or not.
2 more questions available
Challenge Problems
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You have a list of customers who purchased a common product. Design a strategy on how to create a lookalike audience using that data and explain the steps involved.
💡 Hint: Think about how you'd use the existing data to find new, similar customers.
Discuss the ethical implications of using customer data to create lookalike audiences. What should marketers consider to maintain ethical standards?
💡 Hint: Consider the principles of data ethics in marketing.
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