3.1.2 - Meta Ads (FB/IG)
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Practice Questions
Test your understanding with targeted questions
What is a Custom Audience?
💡 Hint: Think about how you can build an audience from existing users.
What does CTR stand for?
💡 Hint: It's a common metric used in advertising.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does a Lookalike Audience help marketers achieve?
💡 Hint: Consider the name's implication relating to similarity.
True or False: High bounce rates indicate effective ad engagement.
💡 Hint: Think about what bounce rates really signify.
1 more question available
Challenge Problems
Push your limits with advanced challenges
You are tasked with developing a Meta Ad campaign for a new product targeting young adults. Outline your audience selection process and the types of ads you would create.
💡 Hint: Think about what interests young adults and how to express that in your ads.
Evaluate the impact of seasonal trends on your Meta Ads campaign, considering creative and audience adjustments. How would you adapt your strategy?
💡 Hint: What factors might influence engagement according to different seasons?
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