Practice Meta Ads (FB/IG) - 3.1.2 | Performance Marketing & Paid Ads Optimization | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is a Custom Audience?

💡 Hint: Think about how you can build an audience from existing users.

Question 2

Easy

What does CTR stand for?

💡 Hint: It's a common metric used in advertising.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does a Lookalike Audience help marketers achieve?

  • Reaching existing customers
  • Reaching new potential customers
  • Improving ad budget only

💡 Hint: Consider the name's implication relating to similarity.

Question 2

True or False: High bounce rates indicate effective ad engagement.

  • True
  • False

💡 Hint: Think about what bounce rates really signify.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

You are tasked with developing a Meta Ad campaign for a new product targeting young adults. Outline your audience selection process and the types of ads you would create.

💡 Hint: Think about what interests young adults and how to express that in your ads.

Question 2

Evaluate the impact of seasonal trends on your Meta Ads campaign, considering creative and audience adjustments. How would you adapt your strategy?

💡 Hint: What factors might influence engagement according to different seasons?

Challenge and get performance evaluation