3 - Performance Marketing & Paid Ads Optimization
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Practice Questions
Test your understanding with targeted questions
What does Manual CPC stand for?
💡 Hint: Think about bidding strategies.
What is the primary goal of retargeting?
💡 Hint: Consider customer journeys.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does Enhanced CPC do?
💡 Hint: Think about how bids can be modified.
True or False: Retargeting is ineffective when the audience hasn’t previously interacted with the brand.
💡 Hint: Think about the audience interacting with ads.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Design a multi-platform ad campaign for a new product launch, specifying bidding strategies for each platform based on expected audience engagement levels.
💡 Hint: Consider the nuances of each platform's audience.
Critique a hypothetical scenario where a brand decides to allocate all its budget to Awareness in a product launch campaign without consideration for subsequent funnel stages.
💡 Hint: Analyze the funnel to understand user behavior post-exposure.
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Reference links
Supplementary resources to enhance your learning experience.
- Google Ads Overview
- Understanding Facebook Ads Targeting
- LinkedIn Ads: The Ultimate Guide
- Introduction to Programmatic Advertising
- YouTube Ads Metrics to Watch
- Ultimate Guide to A/B Testing
- What is Retargeting?
- Understanding Conversion Rate Optimization
- The Importance of Bid Strategies in Digital Marketing
- Attribution Models in Marketing