3.4.1 - Split-test
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is A/B testing?
💡 Hint: Think about what the 'A' and 'B' represent.
Name one metric that can be tracked in A/B testing.
💡 Hint: What metric indicates a user's action after seeing an ad?
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does A/B testing involve?
💡 Hint: Remember the A and B in A/B testing.
True or False: Creative fatigue can actually improve ad performance.
💡 Hint: Consider how repetitive exposure might affect user interest.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
Consider you are running an A/B test on two different landing pages for a new product. One has a video and the other has a static image. Outline the steps you would take to conduct the test and analyze the results.
💡 Hint: Think about how to ensure fair testing conditions.
Discuss how you would address the issue of creative fatigue observed in a campaign. What strategies would you integrate to maintain ad effectiveness?
💡 Hint: What are some ways marketers keep their audience engaged?
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.