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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What is A/B testing?
💡 Hint: Think about what the 'A' and 'B' represent.
Question 2
Easy
Name one metric that can be tracked in A/B testing.
💡 Hint: What metric indicates a user's action after seeing an ad?
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does A/B testing involve?
- Testing one variable at a time
- Testing multiple variables at once
- Testing all creatives
💡 Hint: Remember the A and B in A/B testing.
Question 2
True or False: Creative fatigue can actually improve ad performance.
- True
- False
💡 Hint: Consider how repetitive exposure might affect user interest.
Solve and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Consider you are running an A/B test on two different landing pages for a new product. One has a video and the other has a static image. Outline the steps you would take to conduct the test and analyze the results.
💡 Hint: Think about how to ensure fair testing conditions.
Question 2
Discuss how you would address the issue of creative fatigue observed in a campaign. What strategies would you integrate to maintain ad effectiveness?
💡 Hint: What are some ways marketers keep their audience engaged?
Challenge and get performance evaluation