Practice Targeting, Retargeting & Lookalikes - 3.2 | Performance Marketing & Paid Ads Optimization | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

Define what a custom audience is.

💡 Hint: Think about how companies use their customer data.

Question 2

Easy

What is the purpose of a lookalike audience?

💡 Hint: Consider the relationship between existing customers and potential ones.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is a custom audience?

  • A group of potential customers
  • A group from existing data
  • A type of ad format

💡 Hint: Think about where this data comes from.

Question 2

True or False: Lookalike audiences are used to target only existing customers.

  • True
  • False

💡 Hint: Consider the purpose of expanding reach.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Analyze a scenario where a business sees a high number of users abandoning their shopping cart. How would you implement dynamic retargeting to address this issue?

💡 Hint: Think about what message is most likely to convert an abandoned cart.

Question 2

A restaurant wants to attract new customers who are similar to their loyal patrons. What type of audience strategy should they employ, and outline the steps?

💡 Hint: Consider where the customer data comes from.

Challenge and get performance evaluation