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Test your understanding with targeted questions related to the topic.
Question 1
Easy
Define what a custom audience is.
💡 Hint: Think about how companies use their customer data.
Question 2
Easy
What is the purpose of a lookalike audience?
💡 Hint: Consider the relationship between existing customers and potential ones.
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is a custom audience?
💡 Hint: Think about where this data comes from.
Question 2
True or False: Lookalike audiences are used to target only existing customers.
💡 Hint: Consider the purpose of expanding reach.
Solve 2 more questions and get performance evaluation
Push your limits with challenges.
Question 1
Analyze a scenario where a business sees a high number of users abandoning their shopping cart. How would you implement dynamic retargeting to address this issue?
💡 Hint: Think about what message is most likely to convert an abandoned cart.
Question 2
A restaurant wants to attract new customers who are similar to their loyal patrons. What type of audience strategy should they employ, and outline the steps?
💡 Hint: Consider where the customer data comes from.
Challenge and get performance evaluation