3.2 - Targeting, Retargeting & Lookalikes
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Practice Questions
Test your understanding with targeted questions
Define what a custom audience is.
💡 Hint: Think about how companies use their customer data.
What is the purpose of a lookalike audience?
💡 Hint: Consider the relationship between existing customers and potential ones.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is a custom audience?
💡 Hint: Think about where this data comes from.
True or False: Lookalike audiences are used to target only existing customers.
💡 Hint: Consider the purpose of expanding reach.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Analyze a scenario where a business sees a high number of users abandoning their shopping cart. How would you implement dynamic retargeting to address this issue?
💡 Hint: Think about what message is most likely to convert an abandoned cart.
A restaurant wants to attract new customers who are similar to their loyal patrons. What type of audience strategy should they employ, and outline the steps?
💡 Hint: Consider where the customer data comes from.
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Reference links
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