3.1 - Considerations
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Practice Questions
Test your understanding with targeted questions
What is one reason why relevance to your niche is important when selecting an affiliate?
💡 Hint: Think about the audience's interest.
Name one type of metric you could use to assess the quality of an influencer's content.
💡 Hint: Consider likes, comments, and shares.
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Interactive Quizzes
Quick quizzes to reinforce your learning
Why is it important for affiliates to be relevant to a brand's niche?
💡 Hint: Think about the target audience.
True or False: Authenticity does not significantly impact an influencer's effectiveness.
💡 Hint: Consider the relationship between consumers and influencers.
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Challenge Problems
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You are launching a new line of eco-friendly products and need to select influencers for the campaign. Develop a strategy outlining your considerations for relevance, authenticity, and audience demographics.
💡 Hint: Think of a structured approach.
Describe a scenario where an influencer's lack of authenticity could harm a campaign. What steps would you take to mitigate this risk?
💡 Hint: Consider the impact on brand image.
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