Digital Marketing Basic | Affiliate and Influencer Marketing by Diljeet Singh | Learn Smarter
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Affiliate and Influencer Marketing

Affiliate and influencer marketing are performance-based strategies that utilize individuals to promote products and services for compensation. Both methods focus on reaching targeted audiences through partnership with affiliates and influencers, emphasizing the importance of selecting the right partners and tracking performance metrics for successful campaigns.

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Sections

  • 1

    What Is Affiliate Marketing?

    Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for generating visitors or sales.

    Learning Practice

  • 1.1

    How It Works

    This section explains the fundamental mechanics of affiliate marketing, detailing how businesses and affiliates interact to promote products and services.

    Learning Practice

  • 1.2

    Common Platforms

    This section highlights popular platforms used in affiliate and influencer marketing.

    Learning Practice

  • 2

    What Is Influencer Marketing?

    Influencer marketing involves collaborating with social media influencers to promote products or services to their followers.

    Learning Practice

  • 2.1

    Types Of Influencers

    This section categorizes influencers based on their follower count, impacting their promotional power.

    Learning Practice

  • 2.2

    Platforms

    This section discusses the common platforms used in affiliate and influencer marketing.

    Learning Practice

  • 3

    Choosing The Right Affiliates And Influencers

    This section outlines the crucial considerations for selecting suitable affiliates and influencers for digital marketing.

    Learning Practice

  • 3.1

    Considerations

    This section outlines key considerations for selecting the right affiliates and influencers for marketing strategies.

    Learning Practice

  • 4

    Setting Up An Affiliate Program

    This section outlines the essential steps needed to establish a successful affiliate program.

    Learning Practice

  • 4.1

    Steps

    This section outlines the key steps involved in setting up an affiliate program.

    Learning Practice

  • 5

    Performance Metrics To Track

    Performance metrics are critical indicators that help gauge the success of affiliate and influencer marketing campaigns.

    Learning Practice

  • 5.1

    For Affiliate Marketing

    Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales through unique tracking links.

    Learning Practice

  • 5.2

    For Influencer Marketing

    This section explores influencer marketing, detailing its operation, types of influencers, and strategies for effective partnerships.

    Learning Practice

  • 6

    Chapter Summary

    This chapter discusses affiliate and influencer marketing, highlighting their significance in digital marketing and the importance of tracking performance.

    Learning Practice

References

Chapter 7_ Affiliate and Influencer Marketing.pdf

Class Notes

Memorization

What we have learnt

  • Affiliate marketing offers ...
  • Influencer marketing is bas...
  • Careful selection of partne...

Final Test

Revision Tests