Digital Marketing Basic | Web Analytics by Diljeet Singh | Learn Smarter
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Web Analytics

Web analytics is the systematic approach to collecting, analyzing, and interpreting website performance data. It provides insights that help marketers gauge the effectiveness of their strategies, focusing on key metrics such as traffic and conversions. Tools like Google Analytics are essential in tracking user behavior and optimizing marketing efforts based on data-driven decisions.

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Sections

  • 1

    What Is Web Analytics?

    Web analytics is the process of tracking and analyzing user interaction on websites to improve performance and drive marketing decisions.

    Learning Practice

  • 2

    Key Metrics To Know

    This section outlines essential web analytics metrics that help in evaluating website performance and user behavior.

    Learning Practice

  • 2.1

    Metric Description

    This section outlines essential web analytics metrics crucial for evaluating website performance and optimizing marketing strategies.

    Learning Practice

  • 3

    Google Analytics – The Industry Standard

    Google Analytics is a widely used free tool that helps websites track visitor metrics and user behavior.

    Learning Practice

  • 3.1

    Features

    This section explores the essential features of web analytics, including measurement of website performance and user behavior.

    Learning Practice

  • 4

    Setting Up Google Analytics

    This section outlines the steps for setting up Google Analytics to track website performance and user behavior effectively.

    Learning Practice

  • 4.1

    Steps

    This section outlines the essential steps for setting up Google Analytics to track website performance and user behavior.

    Learning Practice

  • 5

    Conversion Tracking And Goals

    This section discusses the significance of conversion tracking and the various types of goals to measure user actions effectively.

    Learning Practice

  • 5.1

    Types Of Goals

    This section discusses the different types of goals used for conversion tracking in web analytics.

    Learning Practice

  • 5.2

    Tools For Tracking

    This section discusses tools for tracking conversions and user behavior in web analytics.

    Learning Practice

  • 6

    Using Analytics To Improve Strategy

    This section discusses how data-driven insights can enhance marketing strategies.

    Learning Practice

  • 7

    Chapter Summary

    Web analytics is essential for marketers to track website performance and user behavior.

    Learning Practice

References

Chapter 8_ Web Analytics.pdf

Class Notes

Memorization

What we have learnt

  • Web analytics tracks and in...
  • Key metrics like sessions, ...
  • Google Analytics is the mos...

Final Test

Revision Tests