Practice Google Analytics – The Industry Standard (3) - Web Analytics - Digital Marketing Basic
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Google Analytics – The Industry Standard

Practice - Google Analytics – The Industry Standard

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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is the primary function of Google Analytics?

💡 Hint: Think about what kind of data websites would want to collect.

Question 2 Easy

Name one metric tracked by Google Analytics.

💡 Hint: Consider the percentage of users who leave after one page.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does Google Analytics primarily track?

Website traffic
Website design
Company profits

💡 Hint: Consider what type of data a website would need to analyze performance.

Question 2

True or False: Conversion rate is the percentage of visitors who leave the site immediately after viewing one page.

True
False

💡 Hint: Recall the definitions of these terms.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Analyze a dataset from Google Analytics that shows a drop in webpage views. Suggest potential causes and solutions based on this data.

💡 Hint: Think about what factors can affect user engagement on a website.

Challenge 2 Hard

Given that you have set conversion goals for your e-commerce site and see great performance, propose how you might expand your marketing strategy based on this data.

💡 Hint: Examine how successful campaigns can lead to scaling up efforts.

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Reference links

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