Practice - What is Web Analytics?
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Practice Questions
Test your understanding with targeted questions
What does web analytics track?
💡 Hint: Think about what information can be gathered from website interactions.
Name one key use of web analytics.
💡 Hint: Consider what insights marketers seek from user actions.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary goal of web analytics?
💡 Hint: Remember the purpose behind tracking users on a site.
True or False: Traffic sources include only organic search.
💡 Hint: Think about all the possible ways users could find a website.
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Challenge Problems
Push your limits with advanced challenges
A retailer wants to increase their conversion rate from their website but has limited resources. How can web analytics assist them?
💡 Hint: Consider how understanding user actions can reveal insights.
Discuss how a company could measure the impact of a new social media campaign using web analytics. What metrics would be important?
💡 Hint: Think about which user actions indicate success for a campaign.
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Reference links
Supplementary resources to enhance your learning experience.