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Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does web analytics track?
π‘ Hint: Think about what information can be gathered from website interactions.
Question 2
Easy
Name one key use of web analytics.
π‘ Hint: Consider what insights marketers seek from user actions.
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is the primary goal of web analytics?
π‘ Hint: Remember the purpose behind tracking users on a site.
Question 2
True or False: Traffic sources include only organic search.
π‘ Hint: Think about all the possible ways users could find a website.
Solve and get performance evaluation
Push your limits with challenges.
Question 1
A retailer wants to increase their conversion rate from their website but has limited resources. How can web analytics assist them?
π‘ Hint: Consider how understanding user actions can reveal insights.
Question 2
Discuss how a company could measure the impact of a new social media campaign using web analytics. What metrics would be important?
π‘ Hint: Think about which user actions indicate success for a campaign.
Challenge and get performance evaluation