Digital Marketing Basic | Digital Marketing Strategy & Career by Diljeet Singh | Learn Smarter
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Digital Marketing Strategy & Career

Digital marketing strategies involve a comprehensive approach that includes setting SMART goals, understanding target audiences, and leveraging various digital channels. The chapter elaborates on the essential components of a marketing plan, highlights career opportunities within digital marketing, and emphasizes the importance of industry-recognized certifications. Additionally, insights on freelancing and job preparation serve to guide newcomers in establishing their presence in the field.

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Sections

  • 1

    What Is A Digital Marketing Strategy?

    A digital marketing strategy is a comprehensive plan that outlines how a business will utilize online channels to achieve its marketing goals.

    Learning Practice

  • 2

    Building A 360° Strategy

    This section outlines a framework for building a comprehensive digital marketing strategy, emphasizing key steps and components.

    Learning Practice

  • 2.1

    Step-By-Step Framework

    This section outlines the essential steps to build a comprehensive digital marketing strategy.

    Learning Practice

  • 3

    Marketing Plan Essentials

    This section outlines the key components and considerations for creating a comprehensive marketing plan.

    Learning Practice

  • 4

    Careers In Digital Marketing

    This section discusses the various career opportunities in digital marketing and the skills required for each role.

    Learning Practice

  • 4.1

    Popular Roles

    This section identifies various roles in digital marketing, highlighting the skill sets and soft skills required.

    Learning Practice

  • 4.2

    Soft Skills Required

    The section outlines essential soft skills necessary for a career in digital marketing.

    Learning Practice

  • 5

    Certifications And Learning Platforms

    This section explores various certifications and learning platforms that can enhance credibility in the digital marketing field.

    Learning Practice

  • 5.1

    Certifications To Consider

    This section presents key certifications and learning platforms essential for establishing credibility and advancing careers in digital marketing.

    Learning Practice

  • 5.2

    Learning Platforms

    This section provides insights into certifications and learning platforms that enhance skills and credibility in digital marketing.

    Learning Practice

  • 6

    Freelancing And Job Tips

    This section provides essential tips for freelancing and job preparation in digital marketing.

    Learning Practice

  • 6.1

    For Freelancers

    This section provides essential tips and strategies for freelancers in digital marketing, focusing on building a personal brand and leveraging platforms to find job opportunities.

    Learning Practice

  • 6.2

    For Job Seekers

    This section provides essential tips and strategies for job seekers in the digital marketing industry.

    Learning Practice

  • 10

    Chapter Summary

    This chapter teaches students to integrate digital marketing components into a cohesive strategy while exploring career opportunities and certifications.

    Learning Practice

References

Chapter 10_ Digital Marketing Strategy & Career.pdf

Class Notes

Memorization

What we have learnt

  • A strong digital marketing ...
  • Planning, content, budget, ...
  • Career opportunities are va...

Final Test

Revision Tests