2.1 - Step-by-Step Framework
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Practice Questions
Test your understanding with targeted questions
What does SMART stand for in the context of goal setting?
💡 Hint: Think about how you'd want goals to be outlined.
Name one method to gather audience data.
💡 Hint: Consider ways companies learn about their customers.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does the 'R' in SMART goals stand for?
💡 Hint: Consider how each part of SMART connects to your overall goals.
True or False: Knowing your audience is only important for creating advertisements.
💡 Hint: Think about other areas like content creation or product design.
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Challenge Problems
Push your limits with advanced challenges
Develop a marketing strategy for a new product launch. Specify the SMART goals, target audience, selected channels, and methods for tracking success.
💡 Hint: Use all components taught in the framework.
Evaluate a failed digital marketing campaign. Identify what went wrong based on the KPI tracking and suggest a new strategy incorporating the step-by-step framework.
💡 Hint: Reflect on how adjusting the strategy can address previous failures.
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