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Knowledge
Digital marketing leverages online channels to promote products and services, offering advantages such as global reach, targeted advertising, and measurable return on investment. This approach differs from traditional marketing through its cost-effectiveness and interactive engagement methods. The chapter emphasizes the growing scope of career opportunities available in the digital marketing landscape across various industries.
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Sections
Class Notes
Memorization
What we have learnt
- Digital marketing utilizes ...
- Key channels include SEO, c...
- Digital marketing is charac...
Revision Tests
What we have learnt
- Digital marketing utilizes the internet and electronic devices for promotion.
- Key channels include SEO, content marketing, social media, email, PPC, affiliate marketing, and mobile/video marketing.
- Digital marketing is characterized by real-time interaction, data-driven decision-making, and personalization.
Key Concepts
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Term: Digital Marketing
Definition: The use of the internet and electronic devices to promote products or services through various digital channels.
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Term: Search Engine Optimization (SEO)
Definition: The process of improving a website's visibility on search engines to attract organic traffic.
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Term: Content Marketing
Definition: Creating and distributing valuable content to attract and engage a target audience.
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Term: Social Media Marketing (SMM)
Definition: The use of social media platforms to connect with audiences and promote products or services.
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Term: Email Marketing
Definition: Sending targeted messages to consumers via email to promote products and maintain customer engagement.
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Term: PayPerClick Advertising (PPC)
Definition: A model of internet marketing where advertisers pay a fee each time their ad is clicked.
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Term: Affiliate Marketing
Definition: Partnering with other businesses or influencers to promote products for a commission.
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Term: Mobile and Video Marketing
Definition: Targeting users through advertisements on mobile devices and engaging content through videos.