1.2 - Learning Objectives
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Practice Questions
Test your understanding with targeted questions
Define digital marketing in your own words.
💡 Hint: Think about how businesses reach customers today.
List three major channels in digital marketing.
💡 Hint: Remember the mnemonic S.C.E.P.A.M.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary focus of digital marketing?
💡 Hint: Think about how information is shared today.
SEO stands for?
💡 Hint: Consider the purpose of SEO.
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Challenge Problems
Push your limits with advanced challenges
Assuming you are tasked with creating a digital marketing strategy for a small local business. Describe how you would integrate SEO and social media marketing into your plan.
💡 Hint: Consider how local customers would search for services.
Discuss the importance of measurable results in digital marketing compared to traditional marketing strategies.
💡 Hint: Think about how businesses use data to refine their approach.
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Reference links
Supplementary resources to enhance your learning experience.