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Knowledge
Search Engine Optimization (SEO) is crucial for enhancing both the quantity and quality of web traffic through unpaid search results. Understanding the mechanics of search engines, the distinction between on-page and off-page SEO, and effective keyword strategies are paramount. Utilizing various SEO tools can further streamline the optimization process and improve visibility online.
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Sections
Class Notes
Memorization
What we have learnt
- SEO increases traffic throu...
- Search engines rank pages b...
- On-page and off-page SEO ar...
Final Test
Revision Tests
What we have learnt
- SEO increases traffic through organic search results.
- Search engines rank pages based on relevance and quality.
- On-page and off-page SEO are key strategies.
- Keyword research is vital for successful SEO.
- Several tools are available for effective SEO management.
Key Concepts
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Term: SEO (Search Engine Optimization)
Definition: The process of enhancing website visibility in organic search engine results.
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Term: Crawling
Definition: The process by which search engines discover content on the web using bots.
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Term: Indexing
Definition: The method of storing and organizing crawled content to facilitate retrieval by search engines.
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Term: OnPage SEO
Definition: Optimizations made directly on web pages to improve ranking and traffic.
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Term: OffPage SEO
Definition: Actions taken outside your own website to impact rankings within search engine results.
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Term: Keywords
Definition: Words or phrases that users enter into search engines to find relevant content.
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Term: SEO Tools
Definition: Software applications designed to help with various aspects of SEO, including analysis and optimization.