Digital Marketing Basic | Social Media Marketing (SMM) by Diljeet Singh | Learn Smarter
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Social Media Marketing (SMM)

Social Media Marketing (SMM) is essential for brands to connect with audiences effectively. Understanding the distinct features of major platforms, building a strategic approach that includes both organic and paid methods, and employing engagement tactics are critical for success. Utilizing various tools can help streamline efforts and optimize results.

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Sections

  • 4

    Social Media Marketing (Smm)

    Social Media Marketing (SMM) enables brands to connect effectively with their audiences through various platforms and strategies.

    Learning Practice

  • 4.1

    Description

    Learning

  • 4.2

    Learning Objectives

    This section outlines the key learning objectives that students are expected to achieve by the end of the chapter on Social Media Marketing.

    Learning Practice

  • 1

    Major Social Media Platforms

    This section outlines the major social media platforms, emphasizing their unique strengths and capabilities in social media marketing.

    Learning Practice

  • 1.1

    Facebook

    Facebook is a major social media platform known for its vast user base and features that enhance community building and advertising.

    Learning Practice

  • 1.2

    Instagram

    Instagram is a visual-centric platform ideal for brands in lifestyle, fashion, food, and fitness, offering strong integration for influencer marketing and shopping.

    Learning Practice

  • 1.3

    Linkedin

    LinkedIn is a pivotal social media platform for professional networking, focusing on B2B engagement and thought leadership.

    Learning Practice

  • 1.4

    Twitter (Now X)

    Twitter, now rebranded as X, is a platform known for real-time updates and trending discussions, making it ideal for brands focusing on direct communication, news, and technology.

    Learning Practice

  • 1.5

    Youtube

    YouTube is a video-based platform that allows brands to engage their audience through rich content like tutorials and storytelling.

    Learning Practice

  • 2

    Creating A Social Media Strategy

    This section outlines the essential steps for developing an effective social media strategy that aligns with business goals and audience engagement.

    Learning Practice

  • 2.1

    Step-By-Step Plan

    This section outlines a step-by-step approach to creating an effective social media marketing strategy.

    Learning Practice

  • 3

    Organic Vs. Paid Social

    This section highlights the key differences between organic and paid social media strategies, including costs, reach, goals, and tools.

    Learning Practice

  • 3.1

    Feature Comparison

    This section compares organic and paid social media efforts, outlining key characteristics and differences.

    Learning Practice

  • 4

    Engagement Tactics & Best Practices

    Engagement tactics are crucial for fostering interaction on social media, while best practices help ensure effective content strategy.

    Learning Practice

  • 4.1

    Engagement Tactics

    This section outlines various tactics and best practices for engaging audiences on social media to grow and retain followers.

    Learning Practice

  • 4.2

    Best Practices

    Best practices for social media marketing focus on effective engagement tactics and optimizing content strategies.

    Learning Practice

  • 5

    Social Media Tools

    This section discusses essential social media tools that assist in managing and optimizing social media marketing efforts.

    Learning Practice

  • 5.1

    Hootsuite

    Hootsuite is a comprehensive tool for managing social media platforms, allowing users to schedule posts, monitor conversations, and analyze performance metrics.

    Learning Practice

  • 5.2

    Buffer

    Buffer is a social media management tool that allows users to plan, publish, and analyze their content across multiple social media platforms.

    Learning Practice

  • 5.3

    Canva

    Canva is a powerful tool for creating visual content, aiding brands and marketers in designing impactful graphics and promotional materials.

    Learning Practice

  • 5.4

    Meta Business Suite

    Meta Business Suite is a centralized platform for managing Facebook and Instagram accounts, designed to optimize social media strategies.

    Learning Practice

  • 6

    Chapter Summary

    This chapter summarizes the fundamentals of Social Media Marketing (SMM), focusing on platforms, strategies, and essential tools.

    Learning Practice

References

Chapter 4_ Social Media Marketing (SMM).pdf

Class Notes

Memorization

What we have learnt

  • Social media platforms diff...
  • An effective strategy align...
  • Engagement tactics are vita...

Final Test

Revision Tests