Digital Marketing Basic | Content Marketing by Diljeet Singh | Learn Smarter
K12 Students

Academics

AI-Powered learning for Grades 8–12, aligned with major Indian and international curricula.

Academics

Grades

Grade 8 Grade 9 Grade 10 Grade 11 Grade 12

Curriculum

CBSE ICSE IB
Professionals

Professional Courses

Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.

Professional Courses
Games

Interactive Games

Fun, engaging games to boost memory, math fluency, typing speed, and English skills—perfect for learners of all ages.

games
Typing
Memory
Math
English Adventures
Knowledge
Content Marketing

Content marketing is a strategic approach aimed at creating valuable content to engage audiences and drive conversions. It encompasses various content formats and emphasizes the importance of a structured creation process and planning calendar. Evaluating performance through specific metrics is crucial for refining strategies and ensuring effective content delivery.

Enroll to start learning

You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take mock test.

Sections

  • 1

    What Is Content Marketing?

    Content marketing is a strategic practice aimed at attracting and retaining target audiences through the creation and distribution of valuable content.

    Learning Practice

  • 1.1

    Key Benefits

    This section outlines the main advantages of content marketing, including brand awareness, organic traffic, lead generation, and customer nurturing.

    Learning Practice

  • 2

    Types Of Content

    This section presents various forms of content used in content marketing.

    Learning Practice

  • 3

    Creating Effective Content

    Creating effective content involves understanding your audience and delivering valuable, engaging material that drives customer action.

    Learning Practice

  • 3.1

    The Content Creation Process

    The content creation process involves understanding the target audience, selecting relevant topics, crafting quality content, and maintaining a consistent style.

    Learning Practice

  • 3.2

    Tips

    This section provides valuable tips for creating effective content in content marketing.

    Learning Practice

  • 4

    Content Calendar & Planning

    A content calendar is essential for effective content planning and scheduling across various platforms.

    Learning Practice

  • 4.1

    Key Elements

    This section focuses on the fundamental components of content marketing.

    Learning Practice

  • 4.2

    Tools

    This section discusses various tools that assist in planning, scheduling, and measuring content marketing efforts.

    Learning Practice

  • 5

    Measuring Content Performance

    This section focuses on how to evaluate the effectiveness of content marketing efforts using key metrics and tools.

    Learning Practice

  • 5.1

    Key Metrics

    This section discusses key metrics for measuring content performance in digital marketing.

    Learning Practice

  • 5.2

    Tools

    This section highlights essential tools for planning, creating, and measuring content marketing efforts.

    Learning Practice

  • 6

    Chapter Summary

    This chapter emphasizes the significance of content marketing in digital strategies.

    Learning Practice

References

Chapter 3_ Content Marketing.pdf

Class Notes

Memorization

What we have learnt

  • Content marketing is focuse...
  • It includes various formats...
  • A defined creation process ...

Final Test

Revision Tests