Digital Marketing Basic | Mobile and Video Marketing by Diljeet Singh | Learn Smarter
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Mobile and Video Marketing

Mobile and video marketing have become crucial for brands, leveraging the widespread use of smartphones to enhance audience reach and engagement. Effective strategies include SMS marketing, app-based promotions, and utilizing video content across various platforms. By understanding and applying these marketing techniques, brands can significantly improve conversion and retention rates.

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Sections

  • 1

    What Is Mobile Marketing?

    Mobile marketing is a form of advertising that targets users through their mobile devices, utilizing various methods like SMS campaigns and mobile apps.

    Learning Practice

  • 2

    Mobile Marketing Strategies

    This section focuses on various mobile marketing strategies, including SMS marketing, app-based marketing, mobile-responsive design, and location-based marketing.

    Learning Practice

  • 2.1

    Sms Marketing

    SMS marketing involves sending short promotional messages via text to engage customers directly.

    Learning Practice

  • 2.2

    App-Based Marketing

    App-based marketing focuses on using mobile applications to engage users through in-app messaging and personalized notifications.

    Learning Practice

  • 2.3

    Mobile-Responsive Design

    Mobile-responsive design is crucial for ensuring optimal user experiences across various devices, which directly impacts SEO and user retention.

    Learning Practice

  • 2.4

    Location-Based Marketing

    Location-Based Marketing utilizes GPS technology to target consumers with region-specific promotions.

    Learning Practice

  • 3

    What Is Video Marketing?

    Video marketing uses engaging video content to promote products, foster trust, and enhance user interaction.

    Learning Practice

  • 3.1

    Platforms

    This section explores the key platforms for mobile and video marketing and how they can enhance brand visibility and engagement.

    Learning Practice

  • 4

    Types Of Video Content

    This section discusses various types of video content, emphasizing their roles in enhancing marketing strategies.

    Learning Practice

  • 5

    Tools And Metrics For Mobile & Video Marketing

    This section covers essential tools and metrics for analyzing mobile and video marketing effectiveness.

    Learning Practice

  • 5.1

    Tools

    This section highlights tools and metrics that enhance mobile and video marketing performance.

    Learning Practice

  • 5.2

    Metrics

    This section delves into the tools and metrics utilized in mobile and video marketing to evaluate performance and optimize strategies.

    Learning Practice

  • 6

    Chapter Summary

    This chapter emphasizes the significance of mobile and video marketing strategies in the digital landscape.

    Learning Practice

References

Chapter 9_ Mobile and Video Marketing.pdf

Class Notes

Memorization

What we have learnt

  • Mobile marketing is essenti...
  • SMS, apps, and location tar...
  • Video marketing builds enga...

Final Test

Revision Tests