Practice Metrics - 5.2 | Mobile and Video Marketing | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

Define Click-Through Rate.

💡 Hint: Think about user interaction with links.

Question 2

Easy

What does retention rate measure?

💡 Hint: Consider viewer commitment to content.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does CTR stand for?

  • Call-To-Action Rate
  • Click-Through Rate
  • Content Tracking Rate

💡 Hint: It's about user response to links.

Question 2

True or False: Retention rate is the number of views a video receives.

  • True
  • False

💡 Hint: Focus on viewer duration, not views.

Solve 3 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

You are running a video marketing campaign, and your engagement rates are consistently low. Analyze the situation and propose three possible solutions.

💡 Hint: Reflect on the factors influencing viewer interest and interaction.

Question 2

A recent mobile app launch shows a high download count but low retention rates. What might this indicate, and what strategies could you implement to improve retention?

💡 Hint: Think about user experience and ongoing engagement.

Challenge and get performance evaluation