Practice Metrics (5.2) - Mobile and Video Marketing - Digital Marketing Basic
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Practice - Metrics

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Learning

Practice Questions

Test your understanding with targeted questions

Question 1 Easy

Define Click-Through Rate.

💡 Hint: Think about user interaction with links.

Question 2 Easy

What does retention rate measure?

💡 Hint: Consider viewer commitment to content.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does CTR stand for?

Call-To-Action Rate
Click-Through Rate
Content Tracking Rate

💡 Hint: It's about user response to links.

Question 2

True or False: Retention rate is the number of views a video receives.

True
False

💡 Hint: Focus on viewer duration, not views.

3 more questions available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

You are running a video marketing campaign, and your engagement rates are consistently low. Analyze the situation and propose three possible solutions.

💡 Hint: Reflect on the factors influencing viewer interest and interaction.

Challenge 2 Hard

A recent mobile app launch shows a high download count but low retention rates. What might this indicate, and what strategies could you implement to improve retention?

💡 Hint: Think about user experience and ongoing engagement.

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