Digital Marketing Basic | Email Marketing by Diljeet Singh | Learn Smarter
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Knowledge
Email Marketing

Email marketing serves as a highly effective tool for engaging with customers and nurturing leads while offering significant returns on investment. Effective strategies include building an ethical email list, designing personalized campaigns, utilizing automation tools for efficiency, and tracking performance metrics to enhance future efforts.

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Sections

  • 5

    Email Marketing

    Email marketing is a powerful and cost-effective tool for engaging customers and promoting products.

    Learning Practice

  • 5.1

    Description

    Learning

  • 5.2

    Learning Objectives

    This section outlines the learning objectives of Chapter 5 on Email Marketing.

    Learning Practice

  • 5.3

    Introduction To Email Marketing

    Email marketing is a powerful digital marketing channel that enables direct communication with customers to drive engagement and conversions.

    Learning Practice

  • 5.4

    Building An Email List

    Building an email list involves various strategies to gather and manage subscribers effectively.

    Learning Practice

  • 5.4.1

    Strategies

    This section outlines effective strategies for building an email subscriber list as part of an email marketing campaign.

    Learning Practice

  • 5.5

    Types Of Email Campaigns

    This section outlines various types of email campaigns, each serving a unique purpose in marketing communication.

    Learning Practice

  • 5.6

    Designing Effective Emails

    This section discusses the critical elements and best practices for designing effective email communications.

    Learning Practice

  • 5.6.1

    Key Elements

    This section describes the key components necessary for crafting effective email campaigns in email marketing.

    Learning Practice

  • 5.6.2

    Writing Tips

    This section provides essential writing tips to enhance the effectiveness of email marketing campaigns.

    Learning Practice

  • 5.7

    Email Marketing Tools

    This section introduces various tools used in email marketing, focusing on their functionalities and benefits.

    Learning Practice

  • 5.8

    Measuring Email Performance

    This section covers key metrics for evaluating the success of email marketing campaigns.

    Learning Practice

  • 5.8.1

    Key Metrics

    This section covers essential email marketing metrics that help assess the effectiveness of campaigns.

    Learning Practice

  • 6

    Chapter Summary

    The chapter summary consolidates key principles of email marketing, outlining its benefits, strategies for list building, effective design practices, and metrics for performance evaluation.

    Learning Practice

References

Chapter 5_ Email Marketing.pdf

Class Notes

Memorization

What we have learnt

  • Email marketing is an effic...
  • Building an email list ethi...
  • Campaigns should be persona...

Final Test

Revision Tests