Practice Measuring Email Performance - 5.8 | Email Marketing | Digital Marketing Basic
K12 Students

Academics

AI-Powered learning for Grades 8–12, aligned with major Indian and international curricula.

Professionals

Professional Courses

Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.

Games

Interactive Games

Fun, engaging games to boost memory, math fluency, typing speed, and English skills—perfect for learners of all ages.

Typing
Memory
Math
English Adventures
Knowledge

5.8 - Measuring Email Performance

Enroll to start learning

You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.

Learning

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is an open rate?

💡 Hint: Think about what it measures regarding recipient engagement.

Question 2

Easy

Define click-through rate (CTR).

💡 Hint: Consider what actions the recipients are taking.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What metric indicates the percentage of recipients who opened the email?

  • Open Rate
  • Click-Through Rate
  • Unsubscribe Rate

💡 Hint: Think about the action of actually opening the email.

Question 2

Is a high bounce rate a positive indicator for email performance?

  • True
  • False

💡 Hint: Does a bounce mean the email reached the recipient?

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

You send 500 emails: 100 are opened, 20 links are clicked, and 10 recipients make a purchase. Calculate the open rate, click-through rate, and conversion rate.

💡 Hint: Use formulas: Open Rate = (Opened Emails/Total Emails) x 100%, CTR = (Clicks/Opened Emails) x 100%, Conversion Rate = (Conversions/Total Emails) x 100%.

Question 2

An email marketing campaign delivered 1,000 emails, had 50 bounces, 5 unsubscribes, and a 30% open rate. Discuss the implications of these results on the email list's health.

💡 Hint: Consider the relationships between bounces, opens, and unsubscribes in managing future campaigns.

Challenge and get performance evaluation