5.8 - Measuring Email Performance
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Practice Questions
Test your understanding with targeted questions
What is an open rate?
💡 Hint: Think about what it measures regarding recipient engagement.
Define click-through rate (CTR).
💡 Hint: Consider what actions the recipients are taking.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What metric indicates the percentage of recipients who opened the email?
💡 Hint: Think about the action of actually opening the email.
Is a high bounce rate a positive indicator for email performance?
💡 Hint: Does a bounce mean the email reached the recipient?
1 more question available
Challenge Problems
Push your limits with advanced challenges
You send 500 emails: 100 are opened, 20 links are clicked, and 10 recipients make a purchase. Calculate the open rate, click-through rate, and conversion rate.
💡 Hint: Use formulas: Open Rate = (Opened Emails/Total Emails) x 100%, CTR = (Clicks/Opened Emails) x 100%, Conversion Rate = (Conversions/Total Emails) x 100%.
An email marketing campaign delivered 1,000 emails, had 50 bounces, 5 unsubscribes, and a 30% open rate. Discuss the implications of these results on the email list's health.
💡 Hint: Consider the relationships between bounces, opens, and unsubscribes in managing future campaigns.
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