5.8.1 - Key Metrics
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Practice Questions
Test your understanding with targeted questions
What is meant by 'Open Rate' in email marketing?
💡 Hint: Think about initial email engagement.
Define Click-Through Rate (CTR).
💡 Hint: Focus on user interaction with the content.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does Open Rate measure in email marketing?
💡 Hint: Think about the first action a recipient takes with an email.
True or False: A low Unsubscribe Rate indicates that subscribers are happy with your content.
💡 Hint: Consider what high unsubscribe numbers indicate.
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Challenge Problems
Push your limits with advanced challenges
Given a scenario where your latest email campaign had an Open Rate of 20% with 1,000 emails sent, how many recipients opened the email?
💡 Hint: Multiply the total emails by the Open Rate percentage.
A campaign has 50% Open Rate, 10% CTR, and a Conversion Rate of 2%. If 5,000 emails were sent, calculate how many recipients completed the desired action.
💡 Hint: Track through each metric step by step.
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