Practice Key Metrics - 5.8.1 | Email Marketing | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is meant by 'Open Rate' in email marketing?

πŸ’‘ Hint: Think about initial email engagement.

Question 2

Easy

Define Click-Through Rate (CTR).

πŸ’‘ Hint: Focus on user interaction with the content.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does Open Rate measure in email marketing?

  • Percentage of emails opened
  • Percentage of emails delivered
  • Percentage of users who clicked links

πŸ’‘ Hint: Think about the first action a recipient takes with an email.

Question 2

True or False: A low Unsubscribe Rate indicates that subscribers are happy with your content.

  • True
  • False

πŸ’‘ Hint: Consider what high unsubscribe numbers indicate.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Given a scenario where your latest email campaign had an Open Rate of 20% with 1,000 emails sent, how many recipients opened the email?

πŸ’‘ Hint: Multiply the total emails by the Open Rate percentage.

Question 2

A campaign has 50% Open Rate, 10% CTR, and a Conversion Rate of 2%. If 5,000 emails were sent, calculate how many recipients completed the desired action.

πŸ’‘ Hint: Track through each metric step by step.

Challenge and get performance evaluation