6 - Chapter Summary
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Practice Questions
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What is email marketing?
💡 Hint: Think of it as a direct communication tool.
Name one benefit of email marketing.
💡 Hint: Consider the financial aspect.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is the average return on investment for email marketing?
💡 Hint: Think about the return you get for each dollar invested.
True or False: Email campaigns can include transactional messages.
💡 Hint: Consider what kinds of emails you receive after making a purchase.
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Challenge Problems
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Outline a strategy to improve your email marketing campaign using key metrics. What metrics would you focus on and why?
💡 Hint: Consider which actions indicate success.
Devise a lead magnet suitable for a fitness coaching business. What would it include?
💡 Hint: Think about what would interest potential clients wanting to improve their fitness.
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