Practice - Building a 360° Strategy
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Practice Questions
Test your understanding with targeted questions
Define SMART goals.
💡 Hint: Think about what each letter in SMART represents.
What is an audience persona?
💡 Hint: Consider what demographics might be included in a persona.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does SMART stand for?
💡 Hint: Remember the focus of each goal.
True or False: Audience personas help tailor marketing messages.
💡 Hint: Think about why targeting is important.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Develop a digital marketing strategy outline for a new health and wellness product, specifying SMART goals, target audience persona, and chosen channels.
💡 Hint: Think about the key components and ensure they align logically.
Using a case study of a well-known brand, analyze their key performance indicators. Discuss how these KPIs contributed to their marketing success.
💡 Hint: Focus on real-world examples and why measuring success matters.
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