Practice Chapter Summary - 7 | Web Analytics | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is web analytics?

πŸ’‘ Hint: Think about how businesses track user behavior online.

Question 2

Easy

Define conversion rate.

πŸ’‘ Hint: What do we want users to do on our site?

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does web analytics primarily focus on?

  • Tracking social media
  • Analyzing website data
  • Creating content

πŸ’‘ Hint: It's related to user performance on a business’s website.

Question 2

True or False: The Bounce Rate indicates the number of users who view multiple pages on a site.

  • True
  • False

πŸ’‘ Hint: Consider what bounce means in relation to user visits.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

A company has a bounce rate of 70%. What strategies can they implement to reduce this rate?

πŸ’‘ Hint: Think about what makes visitors leave quickly.

Question 2

You need to set a goal in Google Analytics to track newsletter sign-ups. Describe the steps necessary to do this correctly.

πŸ’‘ Hint: What elements do you need to track a specific action?

Challenge and get performance evaluation