Practice Metric Description (2.1) - Web Analytics - Digital Marketing Basic
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Practice Questions

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Question 1 Easy

What does a session refer to in web analytics?

💡 Hint: Think about how we count visits.

Question 2 Easy

How is bounce rate calculated?

💡 Hint: Consider what happens after view one page.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is the bounce rate?

A) The percentage of visitors who leave after one page
B) The total number of visits
C) Unique visitors to the site

💡 Hint: Think about user interactions.

Question 2

True or False: A low conversion rate means that your site is successful.

True
False

💡 Hint: Consider what a conversion rate tells you about user actions.

1 more question available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

A website has 3,000 sessions, a bounce rate of 40%, and a conversion rate of 5%. Calculate the total number of visitors, how many left after one page, and how many completed the conversion.

💡 Hint: Use percentage formulas to find these values.

Challenge 2 Hard

Discuss how lowering bounce rate can impact conversion rate. Provide strategies to achieve this.

💡 Hint: Think about what attracts users and keeps them on a page.

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