Practice Features (3.1) - Web Analytics - Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What does web analytics help marketers understand?

💡 Hint: Think about how businesses gauge their success.

Question 2 Easy

Name one key metric used in web analytics.

💡 Hint: What summarizes the number of visits?

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is the main purpose of web analytics?

To track social media engagement
To collect data about user interaction with a website
To measure email campaign success

💡 Hint: Think about the scope of analytics.

Question 2

True or False: A high Bounce Rate indicates that visitors highly engage with your content.

True
False

💡 Hint: Consider how Bounce Rate reflects user interest.

1 more question available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

A website has 150,000 total sessions in a quarter but has only 20,000 unique visitors. Analyze what this could imply about user behavior.

💡 Hint: Consider the implications of repetition in user visits.

Challenge 2 Hard

Using the metric of Bounce Rate, how would you approach improving a page that has a Bounce Rate of 75%?

💡 Hint: Think about the user experience on that page.

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