Practice Key Metrics To Know (2) - Web Analytics - Digital Marketing Basic
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Key Metrics to Know

Practice - Key Metrics to Know

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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is a 'Session' in web analytics?

💡 Hint: Think about the count of visits.

Question 2 Easy

Define 'Pageviews'.

💡 Hint: Consider what happens when a user browses.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What does 'Bounce Rate' measure?

Percentage of visitors leaving after one page
Total sessions
Total pageviews

💡 Hint: Consider behavior on a single page.

Question 2

True or False: A User is the same as a Session.

True
False

💡 Hint: Think about how many times someone can visit.

1 more question available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

You run an online clothing store. Last month, you had 1,000 sessions and 800 unique users. Your website also registered 4,000 pageviews. Calculate the average pageviews per session and interpret what this might mean.

💡 Hint: Think about how to divide total views by visits.

Challenge 2 Hard

Your website’s landing page has a bounce rate of 70%. How might this affect your overall conversion rate and what actions would you take?

💡 Hint: Think about the immediate response users have when they land on your page.

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