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Test your understanding with targeted questions related to the topic.
Question 1
Easy
What are the four types of influencers?
π‘ Hint: Think about the follower counts.
Question 2
Easy
Why are influencers important to brands?
π‘ Hint: What value do they provide to the audience?
Practice 4 more questions and get performance evaluation
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What type of influencer has 1K to 10K followers?
π‘ Hint: Think about the smallest category of influencers.
Question 2
True or False: Engagement rate is more important than number of followers for brands.
π‘ Hint: Consider what makes an audience respond to influencers.
Solve 1 more question and get performance evaluation
Push your limits with challenges.
Question 1
A skincare company wants to promote their new sunscreen. Discuss how they might choose between using a nano-influencer with a local following versus a mega-influencer with a global reach.
π‘ Hint: Think about the values of community versus broad reach.
Question 2
Describe a campaign plan using micro-influencers to launch a new vegan snack brand. What steps would you take to maximize engagement and effectiveness?
π‘ Hint: Consider ways to integrate the product authentically into the influencer's lifestyle.
Challenge and get performance evaluation