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2 cards from this section. Quick, good the night before a test.
What is risk measurement?
Think about what factors are involved in assessing risk.
Define perceived risk.
Recall how your feelings about something might differ from actual data.
What defines objective risk?
Remember the role of data in defining risks.
True or False: Effective communication can bridge the gap between perceived and objective risk.
Think about how campaigns change people's views.
Analyze a community's response to a disaster that was underestimated. What measures can improve future preparedness?
Reflect on how perceived versus objective risk plays into their response.
Create a risk communication plan for a specific disaster. What key messages would you include to address both objective and perceived risks?
Consider local knowledge and prior experiences in your communication strategies.
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