So, we can have many more such small things right, we have many more such like insurance, like rainwater harvesting, we have many more such small technologies. Now, we need to promote, we need to encourage people to adopt and install these small technologies, a small thing but a big challenge.
So, what do we do for the local government? let us say, municipal authority, they ask people to follow something like you have to evacuate during certain time or you have to manage your solid waste, you have to follow building bye-laws, you have to store food during emergency, or you have to keep survival kit, or contingency kit like that. Now, this process that a local government is telling something to the people at risk to reduce their risk and to install and adopt some disaster preparedness technology. We know this is called a simple risk communication process, right but it is not always easy.

We know this is called a simple risk communication process, right but it is not always easy, the conventional risk preparedness mechanism or system, they think that only providing information to the people is enough, if I ask people to evacuate during emergency that is enough but that is not always enough. People from the field, from various research across the globe is showing that after putting a lot of money, running a lot of projects, spending a lot of time, the inclination; the tendency of the people to prepare against disaster is elusive, it is really low.

Why; why people are not preparing? Here is a good example; what do you think as risky, people may not think is risky. Like this one, I told maybe many times that this other person on the other side of the boat is considered that he is not at risk because this boat is sinking but he is in other side, he is not going to die. Or maybe another person whom this lady is asking that why 40% of your umbrella is covered, he said I received an emergency message is saying that there is a chance of 40% rain. So, he interpreted the message of early warning this way, so that way people interpret, way people perceive them is varies.

Not only that people have a different orientations about preparedness. People think okay, I know about disaster, I know my area very well so, when the flood will come, tsunami will come, I can easily escape, do not underestimate me. Actually, people overestimate their knowledge that they know all, or people estimate that they are prepared enough that even flood will can earthquake will happen I will be safe because I am not that vulnerable, I am prepared enough, my house is good, my house is three storied, no flood can affect me.

Or maybe people think that okay, it is also the responsibility of others like, people often blame the municipal authority for getting flood, they said that flood is an the issue of the local government, it is not my duty to protect myself against flood risk. It is the duty or responsibility of the local government to protect me.

Here are some data we can see that, actually, ideally we should have more money should be invested on prevention and preparedness. But if you look into the current situation, it is totally opposite, we are spending more money in emergency response and very less money in prevention and preparedness, right. So, we need something to do and we are not doing it.

So, disaster preparedness which we are promoting it is not enough, people are more, we are spending more money on disaster relief, people are not ready to spend money on preparedness so, government is also failing to spend money on preparedness, people are not motivated to do it.