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2.1. Fear Appeals and Threat Appraisal
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Practice test
12 questions on this section. Wrong answers show you what to read again.
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Revision test
Mixed questions from across the chapter. Your answers get marked.
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Flashcard drill
4 cards from this lesson. Good the night before a test.
Try these first
- 1.
Define a fear appeal in your own words.
Hint
Think about examples you've seen in ads or campaigns.
- 2.
What does threat appraisal assess?
Hint
Consider what elements are evaluated in a dangerous situation.
- 3.
What is a fear appeal?
- A persuasive method that creates fear
- A method that reduces fear
- A neutral message
Hint
Think about how advertisements use fear to encourage safe practices.
- 4.
True or False: Self-efficacy is unrelated to the likelihood of acting on a fear appeal.
- True
- False
Hint
How does belief in your ability influence your actions?
- 5.
Design a public health campaign that utilizes fear appeals based on PMT. Include components of threat appraisal and coping appraisal in your strategy.
Hint
Use real-life data and testimonials to make it relatable.
- 6.
Analyze a recent disaster response campaign. How was fear used effectively or ineffectively in motivating the public to act?
Hint
Look at both the emotional and rational appeals used.
Exercises
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
4 more questions available
Enrol freeQuiz
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
2 more questions available
Enrol freeChallenge Problems
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting