2.1. Fear Appeals and Threat Appraisal

Try these first

1. 1.

   Define a fear appeal in your own words.

   Hint

   Think about examples you've seen in ads or campaigns.

2. 2.

   What does threat appraisal assess?

   Hint

   Consider what elements are evaluated in a dangerous situation.

3. 3.

   What is a fear appeal?

   • A persuasive method that creates fear
   • A method that reduces fear
   • A neutral message

   Hint

   Think about how advertisements use fear to encourage safe practices.

4. 4.

   True or False: Self-efficacy is unrelated to the likelihood of acting on a fear appeal.

   • True
   • False

   Hint

   How does belief in your ability influence your actions?

5. 5.

   Design a public health campaign that utilizes fear appeals based on PMT. Include components of threat appraisal and coping appraisal in your strategy.

   Hint

   Use real-life data and testimonials to make it relatable.

6. 6.

   Analyze a recent disaster response campaign. How was fear used effectively or ineffectively in motivating the public to act?

   Hint

   Look at both the emotional and rational appeals used.