2.2. Changing Attitudes and Behavior

Try these first

1. 1.

   What is risk communication?

   Hint

   Think about who is involved in the exchange.

2. 2.

   Why is context important in risk communication?

   Hint

   Consider why messages might not be interpreted as intended.

3. 3.

   What is the primary goal of risk communication?

   • To inform only
   • To persuade and inform
   • To confuse

   Hint

   Think about why providing additional information matters.

4. 4.

   True or False: Risk perception can vary greatly between individuals.

   • True
   • False

   Hint

   Consider how people respond differently to the same information.

5. 5.

   Consider a scenario where a city experiences a major flooding event. Draft a risk communication strategy that addresses both the immediate risks and long-term behaviors that need to change to mitigate future flooding.

   Hint

   Think about both short-term and long-term messaging.

6. 6.

   Evaluate a recent public health initiative aimed at changing behavior related to a specific risk, such as smoking or obesity. Analyze its effectiveness based on the principles of risk communication covered in this section.

   Hint

   Consider gathering data from public responses.