14. Risk Communication Overview
The chapter delves into the intricacies of risk communication, highlighting its significance in conveying health and environmental risks between parties. It emphasizes the necessity of not only sharing the degree of risk but also informing individuals about preventive measures and preparedness actions. The effectiveness of communication relies on clear understanding, feedback, and the ability to change attitudes regarding risks.
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What we have learnt
- Risk communication involves a two-way exchange of information regarding health and environmental risks.
- Effective communication must include both the recognition of risk and actionable measures for safety.
- Objectives of risk communication include ensuring understanding, changing attitudes, and facilitating feedback.
Key Concepts
- -- Risk Communication
- A purposeful information exchange concerning health or environmental risks aimed at managing and controlling those risks.
- -- Risk Perception
- The subjective judgment that individuals make about the characteristics and severity of a risk.
- -- Coding and Decoding
- The process through which the sender encodes messages for the receiver, who then decodes them to extract meaning.
- -- Preparedness Actions
- Steps or measures that individuals can take to protect themselves from identified risks.
- -- Attitude Change
- The aim to persuade and change the mindset of the receiver regarding a specific risk or preparedness action.
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