13. Disaster Risk Communication
Disaster risk communication is an essential process involving the two-way exchange of information between senders, such as local governments, and receivers, who are the at-risk populations. This communication aims not only to inform but also to influence behaviors and perceptions regarding disaster preparedness and risk awareness. The chapter highlights the importance of clear, purposeful communication about various risks, including natural disasters, health hazards, and environmental concerns.
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What we have learnt
- Disaster risk communication involves purposeful exchanges to change perceptions and behaviors.
- Effective risk communication requires understanding the specific information needs of diverse audiences.
- Communication is vital for fostering preparedness and mitigating the impacts of disasters.
Key Concepts
- -- Risk Communication
- The purposeful exchange of information regarding health, environmental, and disaster risks between parties.
- -- Sender/Receiver Model
- A framework that illustrates how information is transmitted from a sender, like local government, to receivers, who are the individuals at risk.
- -- Purposeful Exchange
- A key aspect of risk communication where the intention is to influence the receiver's perception and behavior towards certain risks.
- -- Risk Perception
- The subjective judgment people make about the characteristics and severity of a risk.
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