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Disaster risk communication is an essential process involving the two-way exchange of information between senders, such as local governments, and receivers, who are the at-risk populations. This communication aims not only to inform but also to influence behaviors and perceptions regarding disaster preparedness and risk awareness. The chapter highlights the importance of clear, purposeful communication about various risks, including natural disasters, health hazards, and environmental concerns.
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36 part a.pdfClass Notes
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Term: Risk Communication
Definition: The purposeful exchange of information regarding health, environmental, and disaster risks between parties.
Term: Sender/Receiver Model
Definition: A framework that illustrates how information is transmitted from a sender, like local government, to receivers, who are the individuals at risk.
Term: Purposeful Exchange
Definition: A key aspect of risk communication where the intention is to influence the receiver's perception and behavior towards certain risks.
Term: Risk Perception
Definition: The subjective judgment people make about the characteristics and severity of a risk.