6.2. Believability and Trust

Try these first

1. 1.

   What is risk communication?

   Hint

   Think about how information about hazards is shared.

2. 2.

   Why is believability important?

   Hint

   Consider the impact of the source on trust.

3. 3.

   What does risk communication primarily aim to do?

   • Increase panic
   • Repeat public fear
   • Inform about hazards

   Hint

   Focus on the goal of the communication process.

4. 4.

   True or False: Trust in the source of information greatly impacts its believability.

   • True
   • False

   Hint

   Think about how you view information from different news outlets.

5. 5.

   Evaluate how the communication of risk could be improved in a public health emergency. Consider both scientific and public perspectives.

   Hint

   Think about trust and how to earn it through clear, factual information.

6. 6.

   Analyze a historical risk communication failure—what could have been done differently?

   Hint

   Consider the role of real-time information sharing.