9. Risk Communication Overview
The chapter discusses the complexities of risk communication and how different stakeholders perceive and report on various risks. It emphasizes the discrepancies between scientific analyses of risks and public perception, highlighting the role of media in shaping these perceptions. It also touches upon the challenges faced in conveying accurate information and the importance of trust in communication.
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What we have learnt
- Different journalists can report the same event in vastly different ways.
- The source of risk communication often includes scientific assessments that may not be readily accessible to the public.
- Risk perception varies significantly between experts and laypersons, influenced by how information is transmitted and received.
Key Concepts
- -- Risk Communication
- The process of conveying information about potential hazards, their likelihood, and their impact to various stakeholders.
- -- Perception of Risk
- How individuals interpret and understand risk based on their experiences, knowledge, and the information they receive.
- -- Risk Assessment
- The scientific evaluation of potential risks associated with specific events or phenomena, including hazard analysis.
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