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The chapter discusses the complexities of risk communication and how different stakeholders perceive and report on various risks. It emphasizes the discrepancies between scientific analyses of risks and public perception, highlighting the role of media in shaping these perceptions. It also touches upon the challenges faced in conveying accurate information and the importance of trust in communication.
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References
39 part b.pdfClass Notes
Memorization
What we have learnt
Final Test
Revision Tests
Term: Risk Communication
Definition: The process of conveying information about potential hazards, their likelihood, and their impact to various stakeholders.
Term: Perception of Risk
Definition: How individuals interpret and understand risk based on their experiences, knowledge, and the information they receive.
Term: Risk Assessment
Definition: The scientific evaluation of potential risks associated with specific events or phenomena, including hazard analysis.