8. Source, Message and Receiver in Disaster Risk Communication
Disaster risk communication involves the purposeful exchange of information between senders and receivers to inform and change perceptions regarding health and safety during disasters. A key component is the Source-Message-Receiver model, which highlights challenges in conveying risk information through various media. Ultimately, understanding the roles and challenges faced by each participant in this communication chain enhances disaster management efforts.
Enroll to start learning
You've not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Sections
Navigate through the learning materials and practice exercises.
-
4.1Target Audience
What we have learnt
- Risk communication is a purposeful exchange of information aimed at changing perceptions and behavior towards disaster preparedness.
- The Source-Message-Receiver model is a prevalent framework that illustrates the flow of information from senders to receivers through various transmitters.
- Communication barriers, including noise and credibility of sources, significantly affect the effectiveness of risk communication.
Key Concepts
- -- Risk Communication
- A purposeful exchange of information about health, disaster, and environmental risks aimed at influencing the receivers' thoughts and behaviors.
- -- SourceMessageReceiver Model
- A communication framework that describes the process where senders (information sources) communicate messages through transmitters to receivers.
- -- Noise
- Any external or internal factors that disrupt the effective transmission and reception of messages in communication.
- -- Transmitters
- Media or channels that convey messages from senders to receivers, including mass media and public institutions.
Additional Learning Materials
Supplementary resources to enhance your learning experience.