6. Case Study Example

Try these first

1. 1.

   Define risk communication.

   Hint

   Think about the purpose behind sharing such information.

2. 2.

   What is the role of a sender in the Source-Message-Receiver model?

   Hint

   Who is responsible for sharing the information?

3. 3.

   What is the main goal of risk communication?

   • To inform the sender
   • To change perceptions and behaviors
   • To entertain the audience

   Hint

   Think about why information is shared in a crisis.

4. 4.

   True or False: Feedback follows a two-way communication process.

   • True
   • False

   Hint

   Consider the model's flow of information.

5. 5.

   Design a communication strategy for a city to relay vital information during a disaster. Consider the factors of noise and trust.

   Hint

   Think about when people are likely to be distracted.

6. 6.

   Discuss how the Source-Message-Receiver model can be applied in a recent disaster scenario to improve communication effectiveness.

   Hint

   Consider specific instances where communication led to confusion or success.