10. Understanding Risk Perception
The chapter delves into the perception of risk, particularly how variables like personal control, familiarity, and media influence shape public understanding of different disasters. It emphasizes the complexity of how information is transmitted from senders to receivers, highlighting that both the nature of the disaster and its media coverage play crucial roles in public perception and acceptance of risk. Furthermore, it discusses the factors that increase or decrease a disaster's perceived risk based on personal experience and societal interpretations.
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