Disaster Preparedness & Planning - Vol 7 | 10. Understanding Risk Perception by Abraham | Learn Smarter
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10. Understanding Risk Perception

The chapter delves into the perception of risk, particularly how variables like personal control, familiarity, and media influence shape public understanding of different disasters. It emphasizes the complexity of how information is transmitted from senders to receivers, highlighting that both the nature of the disaster and its media coverage play crucial roles in public perception and acceptance of risk. Furthermore, it discusses the factors that increase or decrease a disaster's perceived risk based on personal experience and societal interpretations.

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Sections

  • 1

    Understanding Risk Perception

    This section discusses how individuals perceive risk based on various factors such as message credibility, catastrophic potential, personal control, and media influence.

  • 1.1

    Casualty Belief And Risk Acceptance

    This section explores how perceptions of risk and casualty influence people's belief in danger and their acceptance of risks associated with disasters.

  • 1.2

    Catastrophic Potentials In Risk Judgement

    This section explores how catastrophic potentials influence risk perception, distinguishing between high probability low consequence events and low probability high consequence events.

  • 1.3

    Context And Individual Control Over Risk

    This section explores how the perception of risk is influenced by factors such as familiarity, control, and media representation.

  • 1.4

    Familiarity And Experience With Disasters

    This section discusses how familiarity and context influence people's perceptions and acceptance of disaster risks.

  • 1.5

    Blame And Perceptions Of Unfairness

    This section explores how perceptions of risk are influenced by factors such as likelihood, consequences, context, and the ability to assign blame.

  • 1.6

    Factors Influencing Risk Acceptance

    This section discusses various factors that influence how individuals perceive and accept risks, focusing on the role of message importance, catastrophic potential, and personal control.

  • 2

    Transmitting Risk Information

    This section explores the factors influencing public perception of risk information and the role of various transmitters in conveying that information.

  • 2.1

    Role Of Mass Media And Information Transmitters

    This section explores how mass media influences public perception of risk and the role of information transmitters in shaping opinions about disasters.

  • 2.2

    Attractiveness Of Risk Information To Transmitters

    This section discusses how the transmission of risk information is influenced by factors such as the characteristics of hazards, media reporting, and public perception.

  • 2.3

    Examples Of Media Coverage Disparities

    This section discusses how people perceive risks related to disasters differently based on factors such as likelihood, consequences, and media coverage.

  • 2.4

    Challenges In Risk Communication

    This section discusses various challenges in risk communication, highlighting how the perception of risk is influenced by factors such as disaster probabilities, media reporting, and personal control over risks.

References

39 part c.pdf

Class Notes

Memorization

Final Test

Revision Tests